Promote a Course or Department
Drive more applications to the programs you choose — no vacant seats.
A targeted campaign for one program, faculty or new launch — shown to students already searching for that subject in your target countries, and measured in applications, not impressions.
- Featured in subject search results
- Suggested in course comparisons
- Recommended by the AI course assistant
Sound familiar?
One program is always the problem
The flagship fills itself. The new MSc, the evening MBA, the faculty nobody's heard of yet — that's where the empty seats are.
University-wide campaigns miss the point
Brand advertising brings enquiries for the courses that were already full, and the budget is spread too thin to move the ones that weren't.
You can't prove what worked
The agency report shows impressions and clicks. Your dean asks how many applications the program got. Those are different conversations.
Promotion should go to the program that needs it — and be measured in the only number that matters.
Built for the programs that don't sell themselves
Pick one, or run a few side by side — each tracked on its own.
An under-enrolled program
The MSc with 60 seats and 18 applications. Fill it this intake, not next year.
A new course or faculty
No history, no word of mouth yet. Put it in front of students already searching the subject.
A specific intake
The January or summer intake that always runs lighter than the autumn one.
A scholarship, pathway or online option
Make the thing that sets the program apart the reason a student clicks.
From empty seats to a weekly application count
One program, one target, one number to report on.
Pick the program and the gap
Which course or faculty, which intake, how many seats you need to fill and in which countries.
We target the right searches
Students searching and comparing courses in that subject on FindMyCourse.ai, in your countries — not a broadcast to everyone.
Your program appears where they decide
In search results, in comparisons and in AI recommendations — at the moment a student is weighing up options.
Applications tracked per program
A report your dean can read: applications this week, applications to date, and how close the program is to full.
How many applications do you actually need?
Put in your seats, your applications so far and your usual application-to-enrolment rate. The number that comes out is the campaign target.
Where students see your program
Every placement sits inside a student's own search — no banners on unrelated pages.
In subject search results
Featured when a student in your target country searches the subject your program belongs to.
In course comparisons
Shown alongside the programs a student is already weighing up, so yours is in the shortlist.
By the AI course assistant
Recommended when a student asks what to study and your program fits their goals and budget.
On the regional platform for each country
Students see it on the FindMyCourse.ai platform for their own region, in their own language where available.
Brand campaigns help the programs that were already full
The difference isn't the budget. It's who sees it, which program benefits, and what gets counted.
| University-wide advertising | FindMyCourse.ai program campaign | |
|---|---|---|
| Who sees it | Everyone in the target market, whatever they're looking for | Students searching or comparing courses in your subject, in your countries |
| What gets promoted | The brand — popular programs win by default | The one program or faculty you choose |
| What's measured | Impressions, clicks, cost per click | Applications per program, week by week |
| Budget | Spread across everything | Focused on the seats you need to fill |
| Timing | A fixed media plan | Runs until the seats fill or the intake closes — pause or switch programs any time |
| Who it helps | The programs that were already filling | The ones that weren't |
Where it fits
Run it on its own for one program, or pair it with the solution that catches the students it sends you.
Starter This solution alone
A campaign for the program or faculty that needs it, with its own weekly application report. Nothing else required.
Growth Most popular pairing
Promotion + website conversion + AI calling. Students the campaign sends you are caught on your site and called back within minutes.
Complete
Promotion across every faculty, as one part of the whole journey from first search to enrolment.
Turn Website Visitors into Applicants
A campaign sends students to your program page. If that page doesn't turn them into an enquiry, the campaign leaks. Add website conversion and every student the campaign brings is matched and guided to apply before they leave.
Programs that filled because someone promoted them
Lower cost per enrolment
FindMyCourse.ai helped us significantly reduce our cost per enrollment while improving lead quality. Within two quarters, the ROI impact was clear.
Better conversions
Leads come in already qualified, so our team spends less time chasing and more time enrolling the right students.
Questions deans and program directors ask
Which program needs students this intake?
Tell us the program and the seats. We'll show you what a campaign would look like, and where it would run, before you commit to anything.
